Retail

A system for preparing and publishing content

  • AI
  • Brand and communications

The team tracked trade sources by hand, chose topics, wrote drafts and kept the publishing schedule in a separate spreadsheet. Several days and several different tools stood between finding a topic and the post going out.

A system was developed that watches the sources, selects material by topic and category, prepares a draft for a particular channel and puts the post on the schedule. It goes to the channel at the appointed time — but only after an editor has approved the text.

How the data flows

Sources trade media, analytics, marketplaces Selecting material topics, categories, priority Draft post headline, text, channel, angle Schedule and publishing date, time, channel, published on schedule Approval the editor approves or edits the text Nothing goes out without approval
The diagram reproduces the logic of the system. The company's name, the list of sources and the selection rules are not disclosed.
The interface is reproduced for illustration. Source names, material and dates are fictional; no client data is shown.

Finding a topic, preparing the text, approving it and publishing now sit in one place instead of several tools and a spreadsheet.

All work